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This website mykidslunchbox.com.au states the following, "Welcome to MY KIDS LUNCH BOX." Our analyzers viewed that the website said " The smartest way to manage lunch for canteen, parents and schools." The Website also said " A beautifully streamlined and efficient online canteen ordering service. Saving the school and parents time and money. Effortless setup, we look after everything, full training provided, simple to use, easy to implement. Orders print out directly onto labels in canteen. Sign up today for free to join the ever growing MyKidsLunchBox family. We are very proud of our happy clients and parents. MY KIDS LUNCH BOX ." The website's header had Cashless canteen as the most important search term. It is followed by School tuckshop, healthy school menus, and School lunches which isn't as highly ranked as Cashless canteen. The next words they used was uniform online ordering. primary school lunch ordering was included but could not be viewed by search crawlers.